About me

With more than 30 years of experience as an IT Director in the fashion industry, I have spent my career working at the intersection of technology, creativity, and brand presentation. Over the years, I developed a deep appreciation for how visual storytelling shapes the way people connect with a brand.

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Photography began as a personal hobby, but it has grown into a serious creative passion. Through my latest work with a men’s jeans company, I became more involved in lifestyle photography, product shoots, and videography, helping capture the look, feel, and attitude behind the brand.

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My background in fashion gives me a strong understanding of style, detail, lighting, and presentation, while my years in technology have trained me to be precise, organized, and focused on quality. Whether I am photographing apparel, lifestyle content, behind-the-scenes moments, or promotional visuals, my goal is to create images that feel authentic, clean, and connected to the story being told.

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Today, photography allows me to combine my experience in fashion, technology, and creative production into one visual approach: capturing moments with purpose, style, and attention to detail.